CONTENT HUB
Writing about making hard onchain technology feel obvious — no jargon, no seed-phrase panic.
Playbook6 min read
Killing the seed phrase
Passkeys, smart accounts and recovery that a normal person can explain to their mum in one sentence.
Read article →Teardown8 min read
Wallet onboarding, line by line
Where the top five wallets lose people, and the three screens that fix most of the drop-off.
Read article →Thesis5 min read
From idea to everyday habit
Why the winning onchain products will look like utilities, not casinos — and what we back because of it.
Read article →Field notes4 min read
No crypto degree required
A jargon list we've banned from our products, plus the plain words we use instead.
Read article →© 2026 Normies Labs. All rights reserved.