NNORMIES LABS
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ThesisJanuary 20265 min read

From idea to everyday habit

Speculation gets people to try something once. Utility gets them to open it on a Tuesday morning without thinking about it. We invest for the Tuesday.

Habit beats hype

Retention curves in crypto are usually spike-and-collapse because the underlying reason to return was a price movement, not a job to be done.

The products we back have a weekly job: getting paid, saving, sending money home, settling with a supplier.

The onchain part should be invisible

Users do not need to know a settlement happened onchain any more than they need to know which card network cleared their coffee.

Chain-native benefits — instant settlement, open access, low fees — should show up as speed and price, not as a technical badge.

What we look for

A specific normal person with a specific recurring problem. A first session that ends in success without support. A reason to come back that has nothing to do with a chart.

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